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The site crown-forklifts.bes-maidenhead.co.uk states the following, "BES CROWN Forklifts Maidenhead - CROWN forklifts - Maidenhead." I noticed that the website also stated " Specify your type of CROWN Forklift." They also stated " Welcome to BES CROWN Forklifts Maidenhead. Our easy three step process will help you to identify the CROWN forklifts best suited to your needs. Our online system is designed to make it easy for you to compare what is available on the market today. Just choose the CROWN forklift trucks you need then specify your lift height and load requirements. SPECIFY CLICK HERE . SEARCH CLICK HERE ." The meta header had Crown reach forklift as the first keyword. This keyword was followed by a Crown gas forklift, local Crown forklift dealerships, and a Crown forklift dealer which isn't as important as Crown reach forklift. The other words the site used was Crown lift trucks. a Crown forklift is also included but might not be understood by web engines.